Home Pro Heroes 5/13/2024

Welcome To Home Pro Heros

Trivia Question❓

What is the role of a home inspector in the home service industry?

Answer at the bottom of the newsletter

Have you heard of Reactive PR?

Uh oh. “PR”. Don’t worry, this isn’t a pitch for a high cost, no promises retainer service!

By doing Reactive PR outreach for just 30 minutes a day, you can earn high authority PR & SEO wins. Where are all these journalists and marketers just hanging around, *asking* for you to email them?

• Free email newsletters like HARO Founder Peter Shankman’s latest platform, HERO (RIP HARO), and Superpath’s Help A B2B Writer are packed with ~300+ daily opportunities.
• For pocket change, you can sign up for higher converting platforms such as Featured.
• Bonus: if you have a little PR/SEO budget, are low on time, and want to focus on high tier opportunities while increasing the odds of coverage even further, try out Profnet & Qwoted.

Whether you go freemium or paid, you can DIY your own PR & SEO linkbuilding. Here’s how to in 45 minutes or less each day:

1. 5-minute scan: ID 2-3 opportunities that are a good fit for you and your business.

2. 15-minute pitch: You’re the SME. Draft a stream of consciousness pitch. If you really need to spend 5-10 minutes of “refresher research”, that’s fine, too.

Is there a learning curve? Of course. Do you land every pitch? Absolutely not!

Over time, you’ll learn which opportunities suit you best, and which publications give you the kinds of backlinks or brand mentions you’re after.

A few parting tips:

• Kindness: the journalist/marketer on the other end is a human, like you. Be kind, and don’t expect anything in return!
• Be persistent: the average turnaround time between pitch & publication is ~32 days. Most people give up on this tactic just because they’re too impatient to wait for the first win… which will never come if you stop pitching on day 4.
• Conversion rate: you’ll learn over time what your “win rate” is, but expect it to be anywhere between 1 in every 5-15 pitches, depending on a few factors.
• The wins are out there: Google search for your wins, if you need encouragement to persist in pitching. You don’t hear back even 90% of the times you’re published, but that doesn’t mean there aren’t wins out there with your name attached to them :)

Free Workplace Wellness Program for your employees (which reduce your payroll taxes)!

Got 11 employees or more?

Discover a breakthrough workplace wellness program that provides numerous benefits to your employees, at no out of pocket cost to them or you, while reducing your payroll taxes!

Sound too good to be true?
That's what we thought until we implemented it in our business and our team loves it!

Some of the many benefits are:

• Virtual Urgent Care for the entire family
• 70 of the most prescribed drugs at no cost
• WholelisticTM behavioral health coaching - unlimited sessions,
• Nutritional coaching,
• Employee Assistance Program
• Financial budget coaching
• Simple will preparation
• ID Theft protective for everyone in the household
• Living 2.0 a bundle of science based health and wellness apps,

and a whole lot more!

Register for this educational workshop with nationally recognized CPA and Certified Tax Coach Gary Heldt to discover how to give your employees more benefits while they reduce your payroll taxes.

Provided by the member experts of Tax Savings For Your Business.

Join us below.
Date: Thursday, May 30th, 2024

Time: 11AM - 12PM Eastern time

Place: Zoom

Register Here

💡 Answer to Trivia Question:

Home inspectors assess the condition of residential properties, identifying potential issues or defects before a sale or purchase transaction.

See You Wednesday!

The Home Pro Heros Team